How To Perform Effective Keyword Research

Keyword research is the foundation of every search engine optimization strategy. To simplify matters, assume that you are an SEO practitioner and that you specialize in providing your services to clients within the Essex area. Obviously, your most important keyword phrase is going to be “seo essex”. If you think you can stop at this phrase, you are wrong. You have to understand that there will surely be other marketers targeting the same keyword phrase. Therefore, what you need to do is look for other keywords that well-complement your main keywords. “Seo Essex” will of course still be the primary objective but you will have to find other related keywords.

 

The first thing you need to do is list down what you think are the keywords that people use in searching for you or your services. Don't make use of any keyword suggestion tool just yet. Just write down the keywords that your instincts tell you. You will use this list to compare notes when you finally make use of a keyword suggestion tool.

 

The next thing to do is research how many searches your keywords are generating from the major search engines. For this, you will need to make use of a keyword research tool. There are several free tools in the market, the most popular of which is Google's Keyword Research Tool. If you don't want to make use of these free tools, you can always utilize paid tools. These paid tools have extra features that can be very valuable most especially if you are targeting a very specific niche.

 

The last part of keyword research is integration. You have to use the keywords that you found and integrate them into your website content. You then have to measure the results and see which keywords are doing well. For our example keyword of “seo essex”, you can retain the keywords that work well for it and scrap the ones that aren't getting any significant results.